Matthew Meyer's Beneath The Blogger Internet Marketing Blog

The test subjects were not told what the test was about so they had no idea that they were supposed “to act nicely.” They were just told to be themselves and act naturally. For example, for one test the subjects were taken for a short walk around the downtown area of Quakertown PA. Another member of the Quak Tech team was strategically placed on the route dressed as a panhandling homeless person.