Fashion and apparel retailer Subtype is launching its first Melbourne flagship on Saturday, April 20.
The 280sqm underground shop on Russell Street in Melbourne will provide a curated assortment of limited-edition streetwear, collaboration products, such as Nike x Atmos, Converse x JW Anderson, Adidas x Alexander Wang, in addition to international brands exclusive to Subtype, including the Korean manufacturer Ader Error and France’s M+RC.
Subtype will launch its next collection and its original artist collection, featuring a group of collaborative T-shirts made by Melbourne artist Lou Karsh, in the store opening.
The brand has plans to start another flagship in Sydney and added sneaker galleries in major cities around Australia later this year.
Accent Group obtained subtype in September 2018.